Having an efficient marketing plan is an important key in the success of your product or service. Email is the second most effective customer acquisition channel, behind organic search. And while ranking in search engines and getting organic traffic can take a while, email starts to work right away. That’s why you should be using email to promote your store.
There’s no need to spend all your time writing and sending emails. Make it easy on yourself by setting up a collection of automated email campaigns designed to help you make more sales. There are many options such as emailing new subscribers and offering them an incentive to shop, or emailing visitors who abandoned their cart and reminding them to finish their purchase.
Learn More: 7 Automated Email Campaigns That Win Customers and Keep Them Coming Back